The advantages of publishing a digital magazine

Dean Cook

by Dean Cook, September 29, 2016
Category: Blog,   Tags: advantages of digital magazines, app magazines, digital magazine, digital magazine vendor, digital magazines, digital publication, digital versus print, ezines, flip magazines, flip mags, issuu, joomag, magazine app, NXTBOOK, Page Turn Pro, pagesuite, press reader, pressreader, print versus digital, YuDu, Zmag, ZMags,

Why not publish your magazine as an eZine/flip-mag? If we produce your title, then we can do this at no extra cost

There has been a lot said in the industry about digital magazines replacing print over recent years but, in all honesty, we have found digital publications only complement printed matter and vice versa. However, it’s hard to simulate a multi-paginated A4 magazine through a small screen of the majority of devices, and we’ve explained why in another article.

If applied correctly, a derivative digital-based publication is likely to employ online broadcast channels to reach a wider audience, therefore, enabling to position the printed magazine as the premium product amongst your publishing armoury.

Okay, not everyone has a tablet, and it can be notoriously difficult to navigate your way through an A4-sized magazine on a screen the size of…well…a smartphone, but at least getting your magazine online can help attract new readers.

If your magazine is free to readers, then it should be a must. You should be able to exercise the digital medium to complement the printed counterpart by sharing it on Facebook, Twitter, emails and, of course, your website. It also allows your readers to click on interactive web and email links, so naturally, there’s a huge benefit for your advertisers too if their website and email details appear in their advert. We can do this with ease and supply as part of our service.

What if your publication carries a cover price? Well, creating a free smaller-paginated magazine offering additional unique content from its printed counterpart could act as a great marketing vehicle. By broadcasting an online magazine with a limited number of pages, to accommodate the shorter attention span found with people perusing online content, it can benefit readers through social media that your printed publication wouldn’t have otherwise been unable to reach.

We looked at a variety of options over the past few years but ultimately, being aware of our clients’ needs, the solution we use include practicality, flexibility, adaptation across devices and platforms, reader usability, and of course bearing in mind budget, time and efficiency. Unlike other services, where extra production work and a cost is required to optimise the content for online viewing, our application can be ready in a very short amount of time.

The moment the magazine has finished processing, we would simply supply the HTML code so it can be applied to your website and a link to share via email and social media so immediate broadcasting can commence.

Would you like to know more? Why not drop us a line?

Give yourself, your company and your magazine the additional publishing power it deserves.

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