With broadcast-quality content key for any magazine, there is one question that we often hear with publishers hoping to launch a new magazine: where can I source content? 

We find the smaller the budget, the more limited you are in gaining well-written content, but here are seven options worth considering.

1. Use content and images from other websites.

NO — DON’T! As tempting as it may be, it should be avoided. You would be stealing someone’s hard work. Never copy content from other websites as this breaches copyright and could result in legal action being taken against you. If you would like to republish content, always get in touch with the publisher/author for permission. Now that got your attention, here are six options you should consider.

1. Write the magazine yourself — but proofread it before you publish.

If you are passionate about a subject, then write it yourself. There is no harm in being the editor of a magazine. You’re reading this, aren’t you? My writing skills aren’t brilliant, but I hope my knowledge can steer you in the right direction. I chose to offset my writing ability with the available resources and budget. Still, I would always proofread my copy before publishing it on the website or passing it on to production.

Although my skill set is in the production of magazines for independent publishers, I have found myself writing for trade publications; however, the editor would rewrite, correct and enhance what I am trying to say and apply their style. I don’t have the benefit of an experienced editor here in my office, but when writing in a more relaxed fashion in a blog or here among the pages of our website, at least this can be appreciated by you, the reader.

2. Use and credit a contributor.

Is there someone fresh from college who is keen to get their foot in the door to exercise their writing abilities for free? Do you know someone who may have some spare time and who is passionate about your subject matter? Great, but be prepared to wait as they’re likely to write articles in their spare time. If they fail to deliver, you may need to source other articles at short notice.

3. Could an advertiser supply content?

This is a particularly good option for community-style magazines. For example, could a local restaurant owner, or their chef, pull together a recipe. Can a local vet write some words on pets health? Could your local mechanic furnish you with some words about how to check oil levels? How about a local financial adviser construct a feature about mortgages? The list is endless.

Not only have you secured advertising (if they could write for every issue), but the advertiser gains a valuable editorial page without directly selling their products/services — which often generates more of a response from readers than a blatant advert. In return, this adds value for your magazine. If your advertiser takes out a full-page ad, why not offer them an editorial page? It gives you current content and a relevant feature for your publication.

4. Use a sponsored editorial supplier.

There are companies out there that write non-time-sensitive articles for free; however, you would need to use a sponsored ad that paid the company to write the article. Nevertheless, it is a good solution as the content is well-written and usually comes with a good image. In addition, the sponsored ad from a recognised business is often well-designed that could attract additional advertisers.

For community or lifestyle magazines, take a look at: www.freefeatures.co.uk.

5. Pay for a pre-written article.

Some professional writers invest time writing quality articles complemented with quality subject photography covering varying topics. Okay, they are not bespoke articles, but they tend to be non-time sensitive and are professionally written, which could be applied to a wide variety of magazines.

With many articles on offer, you could arrange with the writer to buy in bulk, giving the impression that you have a specialist writer in-house. They can even ‘top and tail’ the article, so it suits your publication’s style. For example, can you imagine having an article on the South of France with the appearance it was specifically written for your magazine with no money spent on travel or hotels? This is where publishing has become more dynamic — spending effectively gives your magazine a lovely well-written feel with high-quality image impact.

Many articles are complemented with a collection of high-quality photography – quick, easy, and that’s several pages sorted then? It just needs to be produced and laid out in your magazine style and format.

Andrew Marshall is one bank writer who has a library of quality features, including Food & Drink, Travel, Golf, and Lifestyle features. Feel free to email Andy Marshall here or call him at +44 (0)7765 888141.

6. Hire industry specialists, freelance writers or editors.

Now, this is where independent titles should be investing: hiring professionals to write specific, fascinating, informative, relevant and live content for your audience. Specialist writers are key to any successful magazine and could attract some key advertisers who want to be represented alongside impactful content which aids reaching your valued readership. So yes, although far from being a free service, investing in any seasoned professional is sure to gain a return.

We work closely with several freelance editors/writers covering a variety of industries and subjects who are well suited to complete a magazine that you should be proud of.

Just drop us a line: 01273 911730, or click here to email us.