We never take for granted what you see on screen will determine how the colours will appear in print.
Monitors use RGB to build up colours whereby in print the process is CMYK. Correct use of colour mode and file format is very important or the colours can shift.
We heard just one very typical example on The Chris Evans Breaksfast Show’s Pause for Thought with Sarah Joseph who is an editor of a Muslim Lifestyle Magazine.
We suspect the reason why it went wrong is that the designer may never have had crucial commercial print experience to understand the intricacies of the process. Instead, they simply relied on computers to deliver the final result – unfortunately it was not a result the publisher or the designer were expecting.
Hear what went wrong: The Chris Evans Breakfast Show
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