by Dean Cook, April 4, 2017
Category: Blog, Tags: ad sales service, advert sales support, advertisement, advertising sales, advertisment selling, magazine advertising rates, selling adverts, selling adverts for my magazine, selling adverts for my publication, who can sell adverts for me,
Magazine advertising sales has always been a critical area for any publication and, often found with the smaller paginated titles, it is the remit of the multi-tasking publisher to initiate and generate sales revenue and create those valuable relationships with advertisers.
Here, Dean Cook offers ten top tips to help you gain advertising for your publication
To spend time selling can divert a lot of energy away from writing quality editorial content, servicing social media or dealing with the general day-to-day running of the business which can, in turn, impede financial growth. It’s this relationship you have built with advertisers which is so very important for your business. It is essential that time is allocated to service those who invest money in your publication. However, without suitable financial investment, access to advertising sales professionals remains extremely difficult to source.
To find a sales representative who fully understands your business, your marketplace and your readership, they would need to initially invest considerable time to find, establish and build future relationships. For the independent publisher who wishes to remain resourceful and pay for services only on results then this will always be a tough nut to crack. However, as every magazine is different, please do give us a call on 01273 911730 or contact us via our contact page. We can then see where you’re at, identify your goals and hopefully provide you with the answer of how to best get there.
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