When you’re planning your new magazine project and you have decided from the start that you want to sell advertising space, we need to help you design and produce a product that meets those specific needs. Not only do advertisements need necessary space to exist, there are tips of the trade that will help decide where and when to display them in the magazine. We can help you with this. As an additional part of our service, we can advise you how to manage and deliver the advertising sales process.
As well as reaping a commercial benefit, well-planned advertising can actually work with your content. It can usefully fill space where content ends. It can also be used to support the content, creating a relationship that works for both the reader and the ads. We would always advise:
Our expertise can support key parts of your advertising plan. We can help you divide your design into advertising space and consult with you on the best layout for your needs. We can also offer assistance with advertising sales where clients haven’t previously tackled advertising and need support and advice. Typically we offer several levels of potential support:
Successful advertising is as much about the design and concept as it is about the execution. In order to avoid holding up a design because of advertising, decisions of design and concept need to be made early on. Then, you can choose to use our sales service if you need support for your marketing activities.